Frequent stay programs offer hotels the opportunity to encourage repeat customers by providing them with rewards for their continual use of the business. Cornell University conducted a study on the economic impact of loyalty programs specific to independent hotels. They found that “the frequent guests became even more frequent after they joined the program, and the result was a 50-percent increase in revenue compared to those who did not join the program”. Following these steps will help insure the long-term growth and stability of your frequent stay program.
Located on the famed Club Row in New York City, the 126-room Mansfield Hotel had its beginnings offering spectacular customer service to well-heeled bachelors and socialites in the 19th century. While the clientele the hotel entertains has changed over the years, the level of customer service has not. In order to maintain its customer service excellence, the Mansfield Hotel decided to switch its Property Management System (PMS) to Skyware Hospitality Solutions.
Martin Cowen, an author for Tnooz, wrote that “group sales and catering is being transformed by technology and by the role it plays in the everyday personal and professional lives of the planners, attendees, corporate buyers, IT partners and the front-desk staff.” This transformation is being experienced firsthand at The Academy Hotel.
Skyware’s hotel property management system continues to support customers during this time of uncertainty in the hospitality industry. We continue to evolve and provide our customers the best support and proactive engagement from our industry leading cloud-based system.
In every hotel there are at least two services hotels provide to their customers – one is to provide guests with a room for the night and the other is to sell them items they may need during their stay. The items a guest may need could be a meal or beverage from the onsite restaurant, bar or café or it could be an incidental item sold from the lobby gift store making the guest’s stay more comfortable or enjoyable. So, it is no wonder that smart hoteliers like Skyware Hospitality Systems Point-of Sale module is directly integrated into their Property Management system.
Hotels are much better equipped to engage customers in meaningful real-time communications with comprehensive automation using Fetch’s digital guest engagement system integrated into Skyware Hospitality Solution’s Property Management System.
Hotel Revenue Management Systems (RMS) evolved over time from “Yield Management” and have been assisting hotels in maximizing revenue opportunities. Hotelitix in a partnership with Skyware Hospitality Solutions is positioned to be the leading provider.