HOW TO SUCCESSFULLY ESTABLISH A FREQUENT STAY PROGRAM
Frequent stay programs offer hotels the opportunity to encourage repeat customers by providing them with rewards for their continual use of the business. Cornell University conducted a study on the economic impact of loyalty programs specific to independent hotels. They found that “the frequent guests became even more frequent after they joined the program, and the result was a 50-percent increase in revenue compared to those who did not join the program”. Following these steps will help insure the long-term growth and stability of your frequent stay program.