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How To Successfully Establish a Frequent Stay Program Image

How To Successfully Establish a Frequent Stay Program

Frequent stay programs offer hotels the opportunity to encourage repeat customers by providing them with rewards for their continual use of the business. Cornell University conducted a study on the economic impact of loyalty programs specific to independent hotels. They found that “the frequent guests became even more frequent after they joined the program, and the result was a 50-percent increase in revenue compared to those who did not join the program”. Following these steps will help insure the long-term growth and stability of your frequent stay program.

Lani Kai Island Resort Case Study Image

Lani Kai Island Resort Case Study

The Lani Kai Island Resort is located on Fort Meyers Beach, Florida on a stretch of the Gulf Coast known for its beautiful sandy beaches and its enthusiastic spring-break-party-goers. The hotel has been owned and managed by the same family for forty years. Bob Conidaris, the owner, comes down to the hotel daily and chats with the staff, visits with customers and reinforces the stability and consistency that continues to make the Lani Kai Island Resort one of the most popular destinations for beach-going vacationers.

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